Wednesday, May 11, 2011

{Target: Hit or Miss?}

Recently, Target has been on a designer kick, collaborating with different labels to bring exclusive designs for clothing and home furnishings to you at an affordable price. Currently, Target has teamed up with CALYPSO St. Barth, a global luxury lifestyle brand, that is all about wearing upscale resort wear and bringing an exotic destination feel right into your living room. The designs are bright, colorful and full of patterns that literally make you feel like you are vacationing along white sand beaches and crystal clear water.




  
I think it is great that Target collaborates with designer labels to help out us fashionable yet money savvy individuals. However, the designer slated for this fall has people both ecstatic and up in arms simultaneously. Some people take their favorite designers a little too seriously, and perhaps they should...after all, many of them dish out the most money for their brand name items. The next designer collaboration to hit Target in the fall is...wait for it...Missoni.

Image via Google

Now, I'm not a huge Missoni fan...but I've gone through the clothing racks enough to know that many people are not ready for Missoni's classic zig-zag and striped patterns to be sold for mere pennies. Of course, I still have no clue why one would spend hundreds of dollars on a sweater or skirt....but I also do understand the importance of keeping a renowned designer somewhat sacred. Missoni will be (hopefully) inundating Target this September-October with multi-hued housewares and flashy clothing. Sure, no one is certain whether or not the upscale label will translate well into the Target franchise, but I think this might just be a smash hit for both brand's in terms of accessible design.

Image via Google

I'm looking forward to seeing exactly what kinds of products will be a result of this collaboration...and pray that Target knows what they are getting themselves into. No one likes to wait on a backordered item...so let's cross our fingers that not only will we like the collection, but that it will truly be available when we want it!

10 comments:

  1. I was wondering about that new line!

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  2. How exciting! I love Target designer collaborations!

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  3. love the elephant tea pot and the FABULOUS missoni jump suit!!

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  4. Jessica - I am craving that elephant tea pot, no joke! I haven't yet been to Target to see the collection (major fail) so I really want to see it in person :)

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  5. Abby - I know right...just when I thought I couldn't love Target more! I really like their choices so far...

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  6. Christa - I am looking forward to seeing it!

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  7. TO ANYONE WHO HAS POSTED RECENTLY ON THIS BLOG: For some odd reason, a lot of comments have disappeared from Chateau de Victoria in the last few days (including my own). I'm assuming it is a domain issue, but have not had time to investigate. I AM NOT DELETING YOUR COMMENTS! I just don't want anyone to think I don't appreciate your feedback!

    Thanks :)

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  8. I love the CALYPSO stuff, but I've heard in my marketing classes that a lot of these collections aren't selling very well, and Target is losing money. I hope this changes!

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  9. Kelsey - I checked out Target and couldn't find the blue elephant teapot! I was not a happy camper...BUT, if that means the collection is selling...well, kudos to them! I really hope the Missoni collection takes off :-) Then, we may have some really awesome collaborations to look forward to!!

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