Recently, Target has been on a designer kick, collaborating with different labels to bring exclusive designs for clothing and home furnishings to you at an affordable price. Currently, Target has teamed up with CALYPSO St. Barth, a global luxury lifestyle brand, that is all about wearing upscale resort wear and bringing an exotic destination feel right into your living room. The designs are bright, colorful and full of patterns that literally make you feel like you are vacationing along white sand beaches and crystal clear water.
I think it is great that Target collaborates with designer labels to help out us fashionable yet money savvy individuals. However, the designer slated for this fall has people both ecstatic and up in arms simultaneously. Some people take their favorite designers a little too seriously, and perhaps they should...after all, many of them dish out the most money for their brand name items. The next designer collaboration to hit Target in the fall is...wait for it...Missoni.
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Now, I'm not a huge Missoni fan...but I've gone through the clothing racks enough to know that many people are not ready for Missoni's classic zig-zag and striped patterns to be sold for mere pennies. Of course, I still have no clue why one would spend hundreds of dollars on a sweater or skirt....but I also do understand the importance of keeping a renowned designer somewhat sacred. Missoni will be (hopefully) inundating Target this September-October with multi-hued housewares and flashy clothing. Sure, no one is certain whether or not the upscale label will translate well into the Target franchise, but I think this might just be a smash hit for both brand's in terms of accessible design.
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I'm looking forward to seeing exactly what kinds of products will be a result of this collaboration...and pray that Target knows what they are getting themselves into. No one likes to wait on a backordered item...so let's cross our fingers that not only will we like the collection, but that it will truly be available when we want it!